Transforming Potential into Profit:
Your Strategic Marketing Manager
Bigger Picture Business Solutions: Crafting Profitable BUSINESS GROWTH Through EFFECTIVE Marketing
You’ve got grand ambitions for your business - to create a profitable enterprise that secures a comfortable future for you and your family. That's exactly where I come in. As your dedicated marketing manager and communications strategist, I'm here to help you leverage your skills, diversify your income streams, and build a sustainable business presence that stands the test of time.
About Bigger Picture Business Solutions
Bigger Picture Business Solutions grew from my passion for empowering businesses to reach their full potential through their comprehensive strategy. I specialise in providing holistic marketing management and communications strategy to SME owners and leaders who are ready to truly enjoy their business and watch it grow.
My approach is rooted in the belief that every business has a unique story to tell and a distinct value to offer. I don't believe in one-size-fits-all solutions. Instead, I work closely with you to unearth the spark that makes your business special and translate that into powerful marketing strategies that resonate with your audience.
Whether you're looking to optimise your current marketing efforts, expand into new markets, or completely revitalise your brand presence, I'm here to guide you every step of the way. My goal is to help you work smarter, not harder, allowing you to focus on what you do best while I handle the intricacies of your marketing strategy.
Meet Lizzie Macaulay: Your Dedicated Marketing Manager
Hey there! I'm Lizzie, the founder and heart of Bigger Picture Business Solutions.
For over a decade, I've been honing my craft as a die-hard marketing enthusiast. My journey began in copywriting and copy coaching, supporting small businesses and start-ups in crafting messages that truly resonated. However, I quickly realised that effective copy was just one thread in a much larger tapestry, inseparable from the overarching business strategy.
Today, I draw upon my wealth of cross-industry expertise to offer a holistic consultancy service focused on communications and commercial strategy. From healthcare and engineering to coaching and e-commerce, I've empowered organisations across diverse sectors to identify their big vision and the next steps to achieving it.
My specialty? Providing that all-important outsider's perspective - one that captures the big picture possibilities while identifying key areas ripe for optimisation. I have a knack for peeling back the layers to pinpoint the underlying drivers of sustainable, enjoyable growth.
Want to see what your business might look like with a cheeky collab? Me too!
Hit that big button below, and make a time for us to chat!
OK Lizzie, that’s a lot of words… what does it all mean though?!
The Bigger Picture Business Solutions Difference
Bespoke Strategies
I firmly believe there's no such thing as a one-size-fits-all approach. Every strategy I create is tailored to your unique business, goals, and audience.
Holistic Approach
As your marketing manager, I don't just focus on individual tactics. I look at the bigger picture, ensuring all elements of your marketing work together harmoniously.
Results-Driven
I'm not just about creating pretty campaigns. My strategies are designed to deliver tangible results that contribute to your bottom line.
Continuous Learning
The marketing landscape is always evolving, and so am I. I stay on top of the latest trends and technologies to keep your business ahead of the curve.
Partnership Mentality
I see myself as an extension of your team. Your success is my success, and I'm committed to being a trusted partner in your business journey.
Some more happy clients…